The car brand has announced a new LOGO that looks more and more like…

As the core visual element of corporate image, a brand LOGO gathers enterprise spirit and culture and spreads in the market in a stable form.In order to ensure the stable brand image, under normal circumstances any enterprise will not casually change the LOGO.So why did BYD change its logo at the start of 2022?What’s the meaning?Uphold the “with technological innovation, to meet people’s yearning for a better life” brand mission, BYD Group the logo of the new, on the basis of retaining extremely passionate red and ring encircling, through the round frame lines, font details are adjusted, the original font sharp Angle is changed to a more mathematical aesthetic rounded corner;At the same time, the whole is more rounded and generous, showing a sense of affinity and openness, realizing the perfect combination of technical aesthetics and humanistic feelings, highlighting byd’s “people-oriented” concept, and the determination to use technology to solve social problems and create a better life for mankind.After 27 years of development, byd on the road of sustainable development of continuous innovation, formed the electronic, automotive, rail transportation, new energy ecological closed-loop all four industrial chain, and leading science and technology from China to overseas more than 400 cities of more than 70 countries and regions, continue to provide the world’s leading green, sustainable solutions.The circle in the logo represents BYD’s global vision and sustainable development concept.In the future, BYD will continue to uphold the brand proposition of “Achieving dreams” and build a more harmonious relationship between people, people and society, and people and nature around the world.The new logo of BYD Group will be used in its electronics, new energy, rail transit and automobile industries, while each brand in the passenger car sector of the automobile industry will use its own brand logo.Among them, “BYD Auto” brand has also optimized the logo from the visual point of view, starting from the specific scene needs of business and consumer perception interaction, in line with the current graphic design trend, more three-dimensional sense and design aesthetics, more recognizable.The upgraded logo continues to implement the concept of “linking, building and moving forward”.In the year of 2021, BYD achieved impressive sales results. The global sales volume of new energy passenger cars reached nearly 600,000, and the cumulative production and sales exceeded 1.5 million units, winning the sales champion for the ninth time.In 2022, BYD Auto will continue to move forward, pay more attention to the deep communication between enterprises and users, truly customer-oriented, people-oriented, help the country to achieve the “dual carbon” emission reduction target, but also provide leading green and sustainable solutions for the world.