Audi FAW New Energy will start production in 2024 with an annual output of 150,000 units

2022-06-05 0 By

After the joint venture company settled in Changchun, audi FAW new energy vehicle project officially started. The first pure electric PPE platform model jointly developed by Porsche and Audi will be put into production in 2024.Faw version “PPE model” landing, SAIC version will be far behind?Back in October 2020, FAW and Audi signed the Memorandum of Understanding on Audi FAW High-end New Energy Vehicle Cooperation Project, announcing the establishment of a new energy joint venture, which will produce pure electric models based on the PPE platform jointly developed by Audi and Porsche. The first model will start production in 2024.Soon after the memorandum of understanding was signed, faW Audi sales company also moved to Hangzhou.2020 has been an extraordinary year for both Volkswagen and Audi.Volkswagen and JAC completed the settlement of investment. Volkswagen China Investment increased its holding of JAC Volkswagen to 75% to achieve the goal of controlling the company. Jac Volkswagen was renamed as Volkswagen (Anhui).In audi FAW new energy joint venture, Audi and Volkswagen Group jointly hold 60% of the shares of the joint venture and have the right to speak.It can be seen that in the era of electric vehicles, Volkswagen and Audi are not satisfied with the status quo and will seek greater say and initiative. By controlling the two joint ventures, Volkswagen has the initiative in the new energy market, so as to realize its ambition in the era of electric vehicles.In March 2021, Audi FAW New Energy Vehicle Co., Ltd. was established in Changchun with a registered capital of 5.267 billion yuan and the legal person Werner Paul Eichhorn.Among them, FAW Holds 40%, Audi AG 55% and Volkswagen (China) Investment Co., Ltd. 5%.Audi successfully acquired the controlling stake of the new company. The direct investment of 35 billion yuan in the first factory and 20 billion yuan in supporting industries will form a new energy vehicle industry cluster of about 200 billion yuan after reaching the end.As the first joint venture company with controlling equity of Audi, audi enjoyed a rapid success and FAW Group’s voice was weakened. Therefore, the project approval process was delayed after the establishment of the new joint venture company.Audi FAW new energy vehicle project was not put on record until February 11 this year. On February 17, Audi FAW new energy vehicle project was approved by Jilin Development and Reform Commission and officially started construction on February 18.With a total investment of 35.8 billion yuan, the project is expected to produce 150,000 new energy vehicles annually after the completion of the first phase.Porsche and Audi jointly build PPE platform models. Audi pure electric vehicle is based on four platforms, namely MLB EVO, J1, MEB and PPE.Audi’s first pure level platform is the MLB EVO platform, a significantly improved version based on the modular vertical platform that is currently used in Audi e-tron models such as the Audi E-tron Sportback.MEB platform is a dedicated platform for Vw’s pure electric vehicles, which will be used by vw’s electric vehicles. Audi’s small and medium-sized models come from this platform, such as Audi Q4 E-Tron.The J1 platform is a high-performance pure level platform developed by Porsche for Taycan, and the Audi E-tron GT is also from this platform.The platform features an 800V voltage architecture and a fast charging capacity of up to 350kW. The first model will start production in 2024.According to audi’s new energy vehicle plan, the “Vorsprung 2030” strategy, Audi plans to invest 18 billion euros in electrification and hybrid by 2025, and launch more than 20 pure electric models at the same time.From 2026, audi’s new cars for global markets will all be purely electric;By 2033, Audi will phase out the production of internal combustion engines and become fully electric.In the “battle for position” in the electric car era, audi, Mercedes-benz and BMW, the three leading traditional luxury brands, have been slow and their electric models have failed to win compared with the new forces of car making. Therefore, they have put forward the transformation strategy to electrification.In The Chinese market, Audi plans to deploy nearly 10 electric models by 2022. By 2024, Audi plans to launch the first PPE platform based electric model together with FAW, aiming to increase the sales volume of electric models to about one-third of the total sales volume in China by 2025.There is no doubt that AUDI FAW new energy vehicle project is an important part of Audi’s electrification strategy in China. The products put into production on PPE platform are crucial for Audi to seize China’s new energy vehicle market.But production won’t begin until 2024, more than a step behind its competitors.At present, many auto companies have put forward new energy targets in 2025, such as 900,000 new energy vehicles of Geely and 650,000 new energy vehicles of Krypton Technology.Changan New Energy 1 million vehicles, Great Wall new Energy 3.2 million vehicles, ideal automobile 2025 strategic target is to obtain 20% of the market share, estimated 1.6 million vehicles.Lexus, Volvo, Cadillac and other high-end brands announced the process of electrification, however, Audi FAW new energy has just started.Meanwhile, SAIC-Audi has officially started. After the launch of “FAW PPE” model, SAIC-Audi will not give up this opportunity. Will SAIC-Audi introduce audi PPE platform?A lot of information has been revealed in the early stage. The first model builds Q4 e-tron based on MEB platform, which I believe will not be groundless.